Johnson, Patrick Hawk Products

The SuperBowl had a little bit of racing influence on it this year - in the commercials.

Three-time NASCAR Sprint Cup champion Jimmie Johnson was the opening athlete for a Gatorade "G" commercial, and was featured with other sporting greats like Tiger Woods, Peyton Manning, Jackie Joyner-Kersee, John Maclaen and Usain Bolt. The commercial showed the athletes explaining what "G" means to them, but it isn't being considered one of the better ones of this year's superbowl.

Still it's gotta be a testament to racing, with Johnson being featured so prominently.

Another driver was also featured pretty prominently in superbowl ads - Danica Patrick. The IndyCar driver was in two GoDaddy.com commercials.

Both commercials attempted to be racy and sexy and teased viewers to try to get them to visit the GoDaddy.com site to view a "hotter" commercial.

If you're thinking it might be worthwhile to view the versions on GoDaddy.com, think again. I actually don't see why they couldn't have been played during the superbowl, save for the length of them.

I also no longer see how it's to GoDaddy's benefit to have Danica Patrick as their spokesperson any longer. After four mediocre seasons in the IRL, I would think the marketing draw of Patrick would've worn off by now. Especially for a company that banks on sex appeal to sell its product.

Needless to say, the commercials mentioned above weren't on many people's list of favorites.

Posted: 2/2/2009 9:56:05 AM
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