Hearing they will be building a new plant in Anderson SC.  BMW's chariman Norbert Reidhoffer made a special trip here to visit SC's governor to allay concerns of VW stealing from BMW's talent pool.  Estimated 240,000 car per year plant.  That amounts to a small/medium sized plant (roughly 600 units per day).  Hearing they are also putting engine and transmission plants in NA and not just an assembly facility. Apparently they saw how much a premium vehicle plant help BMW and Mercedes sales in the US and want to attempt again.

Their last attempt failed when they misread market conditions and were duped into hiring from New Jersey's unemployment pool not realizing that many chronically unemployed folks in the US are there because they a not willing to work.  They ended up having poor production throughput, poor work atenedence and a car that was not selling due to poor quality and a soft market.  Both BMW and Mercedes approached with a different strategy.  They only hired people with proven employment histories and reaped better production and employment rention.

We will see how this attempt works out. 

Any chance of the Germans attempting Nascar?  BMW is too much of a snob, but Volkswagen might atempt it or even Audi.